Marketplace

A structure that is suitable for sellers of goods, for selling the goods sold on new tools for them, which increases the amount of turnover within firms. Sellers register, go through the checks required by the marketplace, and upload the products they sell to the general sales stack. Customers visit the website and order goods as in a standard online store with a shopping cart. The organizer of the marketplace (the customer of the described site) benefits from the sale of goods or directly from sellers according to other rules: Subscription, entrance fees, and others.

Companies that provide information to the service market can order the development of the platform. It should be remembered that the operation of marketplaces is regulated and controlled by the laws of the countries where they operate. Creating a website of this type is suitable for existing sellers, and goods are available for sale to expand sales. The marketplace increases the capacity of the product range for stores by attracting partner sellers to the activities. Industrial manufacturers who mass-produce certain products, who have ordered the development of an aggregator, and by exposing a certain product range in it (products manufactured by the enterprise), will improve the demand for products. Intermediary merchants used by the website for sales indirectly become couriers of the industry.

The marketplace implies the basic scheme of a unidirectional aggregator. An official seller is registered on the platform. After checking the seller, the store starts selling the products it has in stock through the general stack of the marketplace. Sellers add new products to the sale, or sell products that are already in the marketplace’s product database. A common database of product varieties for sellers facilitates the process of selling on the marketplace. The very availability of goods is grouped for each seller separately. This is done in such a way as to speed up the sales process, while each seller is responsible for the quality of the goods they sell.

Sellers fill in information about themselves, which is seen by users who come to the store (name, logo, description, company information). The marketplace makes a rating of the company based on feedback from customers who ordered purchases from the seller. The seller’s rating is also reflected on the store’s page.

A special feature of a private marketplace is the delivery of goods to customers. Since the seller and the buyer may be in different cities, you need to create a special module for delivery that meets the requirements of the marketplace customer. There are options for combining delivery methods. The delivery services of the Post Office, SDEK, DPD or other services help to facilitate the issue. Perhaps the sellers themselves are able to make deliveries to neighboring cities. The platform’s service can only show products from the cities where the sellers themselves are based, and sellers will carry out delivery within cities and regions. It is noted that there are many delivery options for the goods being sold, they can be combined and options can be selected. It is practical to give the buyer the opportunity to choose the delivery method himself. This functionality is coordinated with the customer of the marketplace and preferably at the beginning of the creation of the site. The delivery functionality is basic, and it needs to be designed competently, with the least expenditure on technical resources. Further amendments to the delivery module can be time-consuming.

Another issue that requires coordination with the customer of the marketplace is the algorithm for issuing an offer of goods to customers. This means that when different sellers sell the same product, the order of distribution of buyers to sellers needs to be adjusted. The main factor in this matter is the location of sellers and buyers. To optimize delivery, first of all link the sides of the order from the same city, and if no matches are found, then involve sellers from other neighboring cities.

Another factor regulating sales is the order of sales to sellers of the same product to different sellers from the same city. It is necessary that each seller receives a buyer, and at the same time perform incentive flows of buyers based on seller ratings, or other factors embedded in the platform’s algorithms.

Every visitor to the platform is able to place an order for the products presented on the site. When a new customer makes an order, the contact details are filled in, which are used to register the account. If the entered contact information is already registered in the database, the buyer is asked to log in (enter a password) to the personal account. When an order is placed by an already authorized user, no data is required.

The marketplace provides for the reservation of funds for the time of purchases. The site maintains an internal account. The reservation of funds by the website is accompanied by an intermediary payment structure connected to the website, or by acquiring a bank used by the customer of the marketplace. When creating a marketplace billing account, transactions are recorded and stored in the transaction list. It is recommended that funds entering the platform be manually checked against the payment account connected to the aggregator.